ApliGroup / Companies / Aplimedia

Aplimedia: We sell results.

A comprehensive, data-driven ecosystem for managing premium and digital services, for mobile operators, regulators, aggregators and digital merchants: robust platforms, market diagnostics and customer acquisition tools, with managed services that bring better user experiences, unique content and more revenue.

Headquarters
Larnaca, Cyprus
Operators
30+ mobile operators
Partners
250+ VAS partners
Reach
350M+ subscribers

Results

What clients measured

Aplimedia client results and platform figures, published 2025
ResultWhat changedContext
540M+paid transactions a monthAcross the platforms
350M+subscribers reached12+ countries
411%service growth for TNM, MalawiSince November 2016
5 yearsof a fraud-free VAS market for Zain IraqFull aggregation ecosystem

How we count: Aplimedia client results and platform figures, published 2025. Results at your organisation depend on the market, the network and the configuration.

What it does

Three platforms, and the services around them.

Nucleus

Real-time insights, advanced analytics and customer acquisition strategies that lift direct carrier billing performance, raise ARPU and reduce churn, for sustainable growth in premium and digital services.

VMS · S-Magnet · Global Reporting

VMS

The aggregation platform and complete legacy and DCB hosting. It screens, provisions, hosts and supports thousands of services, faster, smarter and at scale.

Part of Nucleus

S-Magnet

A smart, multi-channel customer acquisition platform built for the digital era. Targeted campaigns run over Smart SMS, digital channels, outbound dialling, redirected IVR on misdialled calls, USSD Push and tailing, alone or combined, tracked in real time.

Part of Nucleus · multi-channel

Global Reporting

One reporting platform for operators and aggregators, with dynamic analysis, drill-down visibility and AI-assisted insights.

Part of Nucleus

VAS aggregation

An operator can outsource its whole VAS portfolio to Aplimedia: investment, technology, managed services and content, from merchant and content acquisition to partner management, revenue optimisation and regulatory compliance.

Managed service · consistent revenue

Guard

A regulatory compliance platform that acts as a consent gateway, with advanced anti-fraud. It stops unwanted subscriptions before they happen, cuts complaints, and builds trust between subscribers, operators and regulators.

Consent gateway · anti-fraud

Branded content

Multilingual digital portals, gaming platforms and global branded content from 300+ digital merchants, chosen for each market.

Managed service

How it runs

From a new service to consistent revenue

  1. Step 1ScreenServices, content and merchants are screened and onboarded quickly.
  2. Step 2HostThe VMS provisions and hosts each service, legacy or DCB, and supports it.
  3. Step 3PromoteS-Magnet brings in the right subscribers, on the channels they use.
  4. Step 4OptimiseGuard keeps every subscription consented; reporting shows what to grow.
“It has eliminated fraud and brought efficiency, structure, and growth to what was before a complicated VAS ecosystem.”
Content & VAS Manager, Al-Madar AljadeedAplimedia client, Libya

Operators served include Asiacell, Airtel Nigeria, Zain, Korek, Africell Gambia and Sierra Leone, Al-Madar Aljadeed, Telkom Kenya, Econet Lesotho, TNM, tmcel, MTN, Sabafone, Nexttel and Vivacell. Partners include Salasto, Iraqcom Technologies, Evina, Thales, Velti, Smartoptimus Technologies, IT Max Global, ePortal, Trendy Tech, Simbrella, iQ VA Services, SLA Digital and Media World.