Since 1994, ApliGroup has built the software that operators, enterprises, travel brands, hotels and universities use to reach their people: 600M+ subscribers in 65+ countries.
Tarek Itani started Apliman with no investors, building voice software for operators. Apliman's systems went on to replace ones from some of the world's largest telecom vendors. Three decades later the same engineering runs the ApliGroup companies, from headquarters in Dubai and Larnaca, and a home in Beirut.
من بيروت، منذ ١٩٩٤
From Beirut, since 1994
1994
Apliman is founded in Beirut by Tarek Itani, building voice and IVR services for operators.
2003
Apliman launches one of the first omnichannel automated engagement solutions in the world.
2012
Aplimedia is born, starting as a services company focused on the Middle East.
2018
ApliTV launches Yabadoo, its data-free mobile TV app, now past a million downloads.
2019
aïda launches Apliman's AI platform, now behind AI Agent, aïReach and Live Agent.
2025
Traveln.ai's AI trip-planning suite, built with Apliman, is announced in Dubai.
Now
Six companies, with headquarters in Dubai and Larnaca and offices in Beirut, Lagos, Istanbul and Nairobi.
“Be good. Work together. Explore.”
The founder's mottoTarek Itani, Founder
The group
Six companies. One signal.
Each one serves its own industry, from telecom to education.
Apliman: Every customer. Every conversation. One intelligent platform.
Apliman has built telecom software since 1994 and is now AI-native. Its platforms run inside operator networks in 65+ countries on a revenue-share model, and give enterprises voice and chat agents for real, day-to-day work.
Call Completion SuiteRecovers revenue from failed, missed, unreachable and misdialled calls with Missed Call Alert, Voicemail, Poke Me and Voice SMS.
NameTagOperators sell memorable #tags to enterprises.
aïReach × AiAgentVoice and chat agents for real, day-to-day customer requests, in multiple languages.
2B+
engagements a month in operator networks, monetised on revenue shareApliman, 2026
Aplimedia empowers mobile operators, regulators and aggregators with a data-driven ecosystem for premium and digital services. Platforms, market diagnostics, customer acquisition tools and managed services work together to raise ARPU, cut churn and deliver consistent revenue.
NucleusReal-time insights, advanced analytics and customer acquisition strategies that lift direct carrier billing performance, raise ARPU and reduce churn, for sustainable growth in premium and digital services.
S-MagnetA smart, multi-channel customer acquisition platform built for the digital era.
GuardA regulatory compliance platform that acts as a consent gateway, with advanced anti-fraud.
540M+
paid transactions a month through Aplimedia platformsAplimedia, 2025
03 · Media and entertainment · Cameroon and Mozambique
Yabadoo: Enjoyable entertainment, data-free.
Digital entertainment pioneers and cable cutters since 2016, ApliTV runs Yabadoo: a mobile TV app that streams live TV and radio without touching the viewer's data, through partnerships with mobile operators in Cameroon and Mozambique.
Live TVLive channels in thematic bundles on convenient daily plans, streamed without using the viewer's data.
Live radioRadio stations live, on the same data-free stream.
Interactive entertainmentLive chat, predictions and gifting while the match or the show is on, and casting to a bigger screen.
1M+
downloads since Yabadoo launched in 2018ApliTV, 2026
Travellers search in one place, compare in another and book in a third, and the brand loses them on the way. Traveln.ai turns what a traveller asks for into a personalised, bookable journey inside the airline's, OTA's or travel seller's own brand, and keeps them engaged after it.
White-label journey layerThe partner's own journey, from inspiration to booking and service, across web, app, messaging and APIs.
AI package operating systemTurns a seller's contracted inventory into client-ready, bookable packages.
AI trip planningPersonalised itineraries from a request in plain language, in real time.
<5s
to turn a traveller's request into a personal, bookable itineraryTraveln.ai
A guest asks for a table, a massage or a late checkout, and the request gets lost between the chat and the front desk. Stello starts a WhatsApp conversation with every guest and turns conversations, bookings and orders into structured requests the hotel can track to completion.
WhatsApp conciergeAutomatically starts a WhatsApp conversation with every guest.
Multilingual AI assistanceAnswers guests in their own language and recommends what the hotel offers, automatically.
Personalised upsellingPersonalised offers for the hotel's amenities and services, so each stay earns more.
A university loses students three times: the inquiry nobody answered, the student who went quiet, the graduate who never heard back. Eduway has a product for each, on WhatsApp and six more channels, with an Eduway team that designs and runs the journeys.
Eduway RecruitmentAnswer every inquiry in seconds and get admitted students to day one.
Eduway Student LifeNotice the student who goes quiet, weeks before they leave.
Apliman: Every customer.
